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This site states the following, "We care about your carpets." Our analyzers observed that the web site said " We care about your family." The Website also stated " We care about your pets. Let us change what you expect from your carpet cleaner. Let Us Change What You Expect From Your Carpet Cleaner! For over 15 years Ive personally been making dirty and worn out carpets appear new again and nothing makes me happier than when I hear my customers say I cant believe it. My carpets look like new! I pride myself and my business on offering service, quality, and dedication second to none." The website's header had carpet cleaning wisconsin as the most important keyword. It was followed by madison carpet, madison cleaning, and mcfarland which isn't as highly ranked as carpet cleaning wisconsin. The next words the site uses is deforest. madison was also included and will not be seen by search engines.